The old and new logos follow the same formula as the rest of the NPO family: big number inside a rounded-corner diamond shape. Clearly, diverging from that path isn’t an option and the new logo at least is now more readable as a 3 than a backwards “E”. The real success of this identity is how Woodwork and Dog and Pony have managed to take the ubiquitous shape of NPO’s aesthetic and turned it into a flexible and attractive framework to deploy the on-air package.
Dutch TV Channel Nederland 3 just got a rebranding. It actually feels a lot more in line with Nederland 1 and 2 now. I love the new 45 degree angled grid, but putting a rounded shape in there was a bit of an oversight.
All in all, it feels really snappy and most importantly it takes itself a lot more serious. I found their branding to be a bit ‘scream-y’ with the previous branding. You should definitely take a look at the included branding video, which explains it all very wl
Japan is a land of tranquil Zen gardens, beautiful shrines, serene temples, and exquisite tea ceremonies. Both traditional and contemporary Japanese architecture, books and magazines are the envy of designers worldwide. Yet for some reason practically none of this mastery has been translated into digital products, in particular websites, most of which look like they hail from around 1998.
Hadn’t realised the web cultures of the west and Japan differed so much!
Really interesting comparison between Windows Phone and iOS 7 apps. They’re a lot more different than I thought.